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SVP of Strategic Marketing

Mr. Babla is our Senior Vice President of Strategic Marketing, responsible for expanding the Company’s Tier 1 and automotive OEM customer base as well as supporting product roadmap development.

Mr. Babla has worked in the technology industry for over 25 years in a variety of technical and commercial roles, starting his career as an analog chip designer. He most recently served as Vice President of Arm’s Automotive Line of Business where he led a team focused on delivering the processing technology required for automotive applications including powertrain, digital cockpit, ADAS and autonomous driving. Prior to Arm, Mr. Babla has held multiple senior roles in the semiconductor industry and has also advised the UK government on its ICT trade and investment strategy.

Mr. Babla holds a first-class degree in Electrical & Electronic Engineering from The University of Huddersfield, UK, and has completed multiple executive leadership programs, including at the Haas School of Business, University of California Berkeley.

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